This is not my case but... think about it for a minute.
A person is losing hair. At least that's what he thinks, and for the sake of the experiment is the same. He's still young so this situation embarass him. So he decides to start wearing a hat to hide his little capillary growing desert. Yes, a hat. Which would normally be afraid of using in public because it looks odd.
Think about it. As Tehet would said: hig tigig eghit t